2023 – Page 4 – Fundy Coast

Digital Marketing, Privacy & Data Protection

Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking

The Federal Trade Commission recently took enforcement action against GoodRx[1] and BetterHelp[2], two digital healthcare platforms, for allegedly sharing user health data with third parties for advertising. Both cases highlighted the use of third-party tracking pixels, which enable platforms to amass, analyze, and infer information about

March 17, 2023

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Marketing Strategy

When it comes to advertising effectiveness, what is key?

For every ad campaign they execute, brand and agency leaders have to decide on an array of variables: how much to spend on creative development and testing; whether to seek high reach or more precise targets; the context for the message; and how to add

February 24, 2023

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Digital Marketing

Three questions vendors don’t want you to ask.

"Practical and actionable." Right. These are questions you, the advertisers, should ask of each of the vendors you are paying to buy programmatic media for you. These are questions the agencies, DSPs, exchanges, and verification vendors don't want you to ask. So ask them. Ask your

February 16, 2023

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NIST releases AI Framework

Snapshot: The Framework is voluntary, flexible guide designed to assist organizations implementing trustworthy and responsible AI systems. Part I helps organizations assess AI-related impacts and risks; Part II outlines functions that will allow AI actors to address those risks in practice. Part I set outs

February 15, 2023

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Privacy

Home Depot Gets Nailed by Privacy Commissioner for Sharing Data with Meta

Recent findings by the Office of the Privacy Commissioner of Canada (“OPC”) found that Home Depot of Canada Inc. (“Home Depot”) did not obtain valid meaningful consent to share summary purchase information with Meta Platforms Inc. (“Meta”) in order to measure the effectiveness of Facebook ads, as

February 15, 2023

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Privacy

Customers want control over their data — and won’t hesitate to switch brands to get it

Improving online privacy is one of the most important steps marketers can take to boost their brand preference and ensure that nearly half their customers don’t switch to another brand. Research from Google and Ipsos reveals that a remarkable 49% of participants said a positive privacy experience

February 10, 2023

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Uncategorized

The 5 most common pricing strategies

Price your offer too low, and you leave money on the table. Price it too high, and you can say goodbye to sales that could have made your year. Finding the ideal price means choosing a pricing strategy that’s appropriate for your company’s circumstances. “How much the

February 10, 2023

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Digital Marketing, Media Buying

THE DANGEROUSLY IRRESPONSIBLE IAB

Last week, David Cohen, ceo of the IAB (Interactive Advertising Bureau) the trade organization that represents the online ad industry, gave a talk at the IAB's annual leadership conference. It was so wretched and deceitful that even the IAB's traditional lapdogs at the ANA (Association

February 5, 2023

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Privacy

4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

Dive Brief: Two of marketing’s top trade bodies shared a joint statement criticizing recent comments made by Interactive Advertising Bureau (IAB) CEO David Cohen. At the IAB’s Annual Leadership Meeting (ALM) last week, Cohen described forces driving changes in the data-privacy landscape, such as Apple, as “extremists.” The

January 31, 2023

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Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking

When it comes to advertising effectiveness, what is key?

Three questions vendors don’t want you to ask.

NIST releases AI Framework

Home Depot Gets Nailed by Privacy Commissioner for Sharing Data with Meta

Customers want control over their data — and won’t hesitate to switch brands to get it

The 5 most common pricing strategies

THE DANGEROUSLY IRRESPONSIBLE IAB

4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Digital Marketing vs. Strategic Marketing

Ad Scandal of the Week

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Welcome To Our Awesome Magazine WordPress Theme

March 2023

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