February 2024 – Fundy Coast

The Impact of Digital Marketing on Employee Engagement and Internal Communications

Source In the dynamic landscape of the business world, where change is the only constant, companies are perpetually exploring innovative ways to foster meaningful connections with their workforce. A top priority for them is to create a seamless internal communication system that resonates with the evolving

February 20, 2024

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Digital Marketing

The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected

Bell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell Media employees – has sparked political outrage with Prime Minister Justin Trudeau characterizing it as a “garbage decision.” The job losses are obviously brutal for those directly affected and it would be

February 10, 2024

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Digital Marketing, Privacy & Data Protection

Opting In-n-Out: Five key analyses for adtech privacy law compliance

Media companies and online businesses must comply with abundant diverging privacy and data protection law requirements across jurisdictions. With respect to targeted advertising, companies face particularly complex rules on opt-in consent and opt-out requirements. Smaller and newer businesses often find this exceedingly challenging, as they

February 10, 2024

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Marketing Strategy

THE 3-WORD BRIEF

Those of us who create advertising or make advertising decisions need to start from a position of reality. What can advertising realistically achieve and how can we best achieve it? Advertising is a small part of marketing. We don’t control the product. We don’t control the

February 5, 2024

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Email Marketing

Using Email Marketing to Sell More Hotel Rooms

In the ever-evolving realm of hospitality, competition is fierce and guest expectations are high. Hoteliers are constantly seeking innovative ways to fill their rooms and build lasting relationships with their clientele. Amidst the myriad of digital marketing tools available, email marketing has emerged as a

February 3, 2024

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The Impact of Digital Marketing on Employee Engagement and Internal Communications

The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected

Opting In-n-Out: Five key analyses for adtech privacy law compliance

THE 3-WORD BRIEF

Using Email Marketing to Sell More Hotel Rooms

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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