March 2024 – Fundy Coast

Copy KitKat on your quest for ‘double D marketing’

We often enshrine the name of a brand’s founder in gold. Later, we portray them in hagiographic movies. Or show their profile in anniversary advertising. But none of that is possible with KitKat. The eponymous chocolate wafer has an anonymous founder. It could have been

March 21, 2024

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Digital Marketing

Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers

Photo credit: Unsplash.com So, you've just launched a brilliant new ad campaign. The visuals are stunning, the copy is persuasive, and you're eager to check those increasing metrics. But what if, instead of real customers, your clicks and conversions are mostly coming from fraudsters? Scary, right? The

March 15, 2024

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Copy KitKat on your quest for ‘double D marketing’

Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers

What are Dark Patterns? How UI Influences Consent and Compliance

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