April 2024 – Fundy Coast

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Sponsorship is a powerful marketing strategy that can help businesses and organizations achieve their branding and promotional goals while supporting events, initiatives, or causes. Accurately valuing sponsorship opportunities is crucial to ensure that both sponsors and rights holders (those offering sponsorship opportunities) receive fair and

April 26, 2024

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Marketing Strategy

Digital Marketing vs. Strategic Marketing

What is the difference between Digital Marketing and Strategic Marketing? Digital Marketing is the online arm of strategic marketing. It focuses on executing activities aimed at attracting website traffic and is often confused with advertising. Typical digital marketing activities include: creating text content for a webpage; doing

April 26, 2024

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Digital Marketing

Ad Scandal of the Week

Two weeks ago in "Reviewing The Rot" I wrote about Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made headlines again with a new report showing how Forbes had been screwing advertisers big time.. Many ad geniuses thought for years that ad campaigns they were buying from Forbes were running on Forbes

April 7, 2024

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COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Digital Marketing vs. Strategic Marketing

Ad Scandal of the Week

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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