August 2024 – Fundy Coast

What are Dark Patterns? How UI Influences Consent and Compliance

Have you ever tried to cancel a subscription service, or withdraw online consent, only to find yourself in a maze of never-ending submenus that seems like it was dreamed up by MC Escher himself? It only took a few seconds to sign up for this service,

August 22, 2024

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Marketing Strategy

Does Your Brand Have an Intellectual Alibi?

When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand’s lore on how they’re one of the last remaining distilleries to employ the traditional method of using a volcanic tahona stone wheel to crush their agave

August 19, 2024

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Conversion Intelligence, customer experience, Dark Patterns, Ethics, Lead Generation

Defining the Ideal Lead

In a landscape where lead generation often takes centre stage, it's essential to recognize that not all leads are created equal. As marketers, our goal shouldn't be to amass as many leads as possible but to identify and nurture those that truly have the potential

August 12, 2024

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What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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