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Digital marketing has changed a lot over the years. And unlike before, it’s no longer limited to content marketing and Google ads only. Today influencer marketing has emerged as one of the most popular digital marketing trends, and businesses are enthusiastically collaborating with influencers to promote their products and services. But what exactly is this influencer marketing? Let’s find out.
What is Influencer Marketing?
Influencer marketing is a type of marketing in which businesses partner with a person(aka influencer) who can strongly influence a section of the target audience to use its products and services.
Influencers already have a huge follower base. So when a business partners with them, it benefits the brand by getting a positive and powerful exposure without appearing too promotional. It’s a great way of reaching out to a wide target audience in a meaningful and natural way.
But how do you create a successful influencer marketing campaign? The obvious answer to that is by building a solid marketing strategy. So here are the 4 steps you need to take to create a successful influencer marketing campaign for your business.
1. Define Your Goal
To make your influencer marketing campaign work, you first have to define your goals. This will help you recognize the metrics that you need to monitor and track to understand if you’re going in the right direction.
Different marketers can have different goals depending on their business type. Some might want to create brand awareness, while others may want to build a strong brand identity. Identify the goal that you want to achieve and define your objectives accordingly.
Some of the goals you might want to consider are link building, audience building, lead generation, a boost in sales, etc.
2. Set a Budget
Influencer marketing is a growing industry. And you can’t expect to partner with influencers just in exchange for a product or a gift. Although there are influencers who agree to promote your business in exchange for a gift, it’s ideal to pay them for their services.
An average influencer on Instagram charges $100 per 10K followers. This means the more followers they have, the more they are going to charge.
And you can benefit from these campaigns only if the influencer has a huge fan base. So it’s important for you to set aside a budget for your influencer marketing campaign.
