H&M to launch peer-to-peer garment selling platform

The Canada-first site is both part of the retailer’s sustainability goals and an effort to take on reselling platforms.

H&M has announced its plans to launch Rewear, a digital platform that is giving the fast fashion retailer a place in the second-hand market.

Launching on Sept. 7, the platform will allow Canadian users to buy and sell used garments directly between consumers, and it will allow listings from any brand, not just H&M.

The platform will, however, offer some UX benefits to those selling H&M products, such as access to the company’s own images and descriptions when creating a listing. There will also be a “smart button” that will link back to a user’s purchase history on H&M’s main ecommerce page to more easily and quickly create a listing.

Other features available for all products include automatic picture retouching and an algorithm that will advise sellers on a competitive price for their garment.

H&M will take a 15% commission on sales, but to offset that (and encourage further shopping at H&M stores), sellers have…

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