Consumers will abandon a brand that can’t balance convenience and privacy

The global transformation of daily life has changed how people everywhere interact with brands. With experiences increasingly online, consumers are less tolerant of frustration and will abandon a brand if they aren’t able to balance convenience and privacy, according to a survey from Ping Identity.

“With more options than ever before, businesses now need to integrate their security, privacy and user experience strategies to keep up with modern consumer expectations,” said Richard Bird, chief customer information officer, Ping Identity.

“Individuals have no hesitations about finding better experiences elsewhere, so companies that prioritize customer experience now will earn loyalty in the long run.”

Consumers demand easy, fast experiences

• 77% have abandoned or stopped creating an online account for a variety of reasons, including being asked to provide too much personal information (40%), needing too much time to enter info (33%), and too many security steps (29%).
• 56% have …

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