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Articles Posted by Mark Ritson
Author: Mark Ritson
Mark Ritson
/ Author
mark.ritson@marketingweek.com
Copy KitKat on your quest for ‘double D marketing’
21 March 2024
Marketing Strategy
0 Comments
Effectiveness ignorance has left American marketing lagging behind the rest of the world
13 November 2023
Marketing Strategy
0 Comments
Five lessons on how not to do pricing from Elon Musk’s Twitter
11 November 2022
Pricing
0 Comments
Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?
08 November 2021
Metaverse
0 Comments
Boots’ brand refresh shows big brands need targeting as well as mass marketing
09 July 2021
Marketing Strategy
0 Comments
Attempts to update the four Ps are embarrassing – they’ve endured for a reason
07 March 2021
Marketing Strategy
0 Comments
Ritson on brand: pick an enemy and position against them. Hard.
16 January 2021
Marketing Strategy
0 Comments
TikTok is nothing new – to marketers, it’s just another ad platform
12 October 2020
Marketing Strategy
0 Comments
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