As a B2B email marketer, are you feeling left out when it comes to tips
Bell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell
The online behavioural advertising industry is illegally profiling internet users. That’s the damning assessment of the
The prospect that publishers might walk away from ad tech vendors once seemed laughably remote.
You may have heard about BIMI logos and how they can boost engagement in email marketing
Direct mail is deceiving. Marketers often write it off as too expensive to create, produce
Photo credit: Unsplash.com So, you've just launched a brilliant new ad campaign. The visuals are stunning,
Mention McDonald’s to someone today, and they're more likely to think about Big Mac than Big Data. But
With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create
Shauna Geraghty of Talkdesk shares 25 key questions to ask when opening up discussions with
Will this new proposed law set us back or move us forward? The objective was
Twitter’s Q1 earnings from last week beat Wall Street expectations on both user and total
Initially, electricity was shrouded in fear. It was a mysterious force, whose fast commercialisation (due
Technology is evolving at an exponential pace and undoubtedly a year from now the landscape will look different than
Our smart home devices are watching us – and so are a host of marketing
Yesterday, I reported that One of Uber’s Lawsuits Against Ad Fraud Has Come Full Circle -
Marketing theory is a constant battle between opposing viewpoints, but an open mind and accurate
A leading accounting firm in Canada forced a company-wide shutdown of their systems after getting
Summary. In common with many professions and disciplines, strategy has its myths – half truths and
with contribution from Robert Webster When I first broke into the digital advertising industry, I was
59% of enterprises consider data science and machine learning critical to their business in 2019.
As a result of the COVID-19 pandemic, demand for traveling dropped off significantly, especially in the US
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