Content is King! But is Created or Curated Better?

For years, there’s been an ongoing debate about whether it’s better to continually create your own content or if it’s best to share someone else’s thoughts and ideas (considered the lazy way by some) when it comes to digital marketing.

To be clear, the definition of content creation is the process of researching and writing your own content from scratch. On the other hand, content curation is the process of gathering existing information written by others and sharing it.

Many arguments on both sides are compelling.

Content Creation vs Content Curation

If you’re looking to generate leads for your business, it’s imperative that you…

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