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These steps will walk you through the best way to create and maintain a bustling online presence.
Your business has finally gone online, and it is time to wrap up your online presence to engage your current and new potential customers, but with a brand-new blank slate, where is it best to begin with cultivating an online presence that is meaningful and drives sales?
These steps will walk you through the best way to create and maintain a bustling online presence.
Set Your Business Goals
Setting your goals clearly before diving too deep into the water of online content marketing is critical. This will help you measure your success.
For example, you run a local emergency locksmith company. The first question to focus on here is: “What will my client feel as a result of the service I provide?”
The goals will come about as a result. For instance, you may want customers to feel relieved, taken care of, valued, and safe in a time that can be highly emotional and stressful.
You may also want to ensure that customers feel comfortable sharing their experiences and referring friends and loved ones to your company.
Set Your Online Goals
Now that you have established your personal goals and recognize how your clients would like to feel, it is time to ask what you hope to get out of the online exchange and experience.
Here are some questions to consider:
- Do I want to inform my customers?
- Influence them?
- Educate them?
- Entertain them?
The answers to these questions can help drive the content you ultimately decide to create and post. For example, an emergency locksmith will want to focus on largely informing and influencing the customer.
Taking into consideration these two factors will help drive the content you create and publish.
For informing customers, you may want to consider posting rates for your services, personal information about you or employees (are you a family-owned business? local?), and what customers can expect from an emergency locksmith visit with your company.
This ties hand-in-hand with the influential component. As a small business owner, the likelihood is that your influence will be for customers to use your service or recommend it to friends.
