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  • What are Dark Patterns? How UI Influences Consent and Compliance

  • Does Your Brand Have an Intellectual Alibi?

  • Defining the Ideal Lead

  • Revolutionize Your Marketing: How AI Tools Are Changing the Game

  • FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

  • $700bn Delusion

  • Boosting Customer Engagement: Maximize Email Newsletters to Grow Your Client Base

  • Slack has been siphoning user data to train AI models without asking permission

  • The Art of Asking Smarter Questions

  • COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

  • Digital Marketing vs. Strategic Marketing

  • Ad Scandal of the Week

Health & Fitness

Have you ever tried to cancel a subscription service, or withdraw online consent, only to

When people ask me why El Tesoro is my favorite tequila, I always respond by

In a landscape where lead generation often takes centre stage, it's essential to recognize that

In the dynamic world of marketing, success hinges on more than just reaching potential customers;

A Federal Trade Commission (FTC) review of hundreds of websites and apps revealed that more

Ever wondered how come martech is a US$700bn industry, but the ads you see are still

Are you struggling to build a strong customer base? Have you considered using an email

FACEPALM: For organizations, the specter of internal data being used to train AI models raises serious

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Entertainment & Tips

Imagine a world where encrypted, secret files are suddenly cracked open - something known as "the quantum apocalypse". Put very simply, quantum computers work completely differently from the computers developed over

At the best of times, running a business can feel a little like a classic video game—dodging obstacles and gathering rewards, only to do it all over again once you

Blockchain tech has not yet reached its full potential for use in the marketing and advertising industries, but it definitely will in the near future. In modern business, there are no

It used to be, if somebody went off the rails, one of your kids, you’d immediately start praying. Now it’s Google. Google literally is our God. You trust Google more

59% of enterprises consider data science and machine learning critical to their business in 2019.  48% of enterprises say Cloud BI is either critical or very important to their operations,

According to a recent report by IDC, digital transformation spending is expected to surpass $6 trillion dollars within the next four years, and it's believed that enterprises globally will spend more