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  • Copy KitKat on your quest for ‘double D marketing’

  • Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers

  • The Impact of Digital Marketing on Employee Engagement and Internal Communications

  • The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected

  • Opting In-n-Out: Five key analyses for adtech privacy law compliance

  • THE 3-WORD BRIEF

  • Using Email Marketing to Sell More Hotel Rooms

  • You don’t need cookies to track conversions, why?

  • YouTube Keeps Consumers in the DRTV Funnel

  • EU DPAs seek proper clampdown on adtech industry

  • My CRTC Appearance on Bill C-11: Why Isn’t the Commission Concerned with Competition, Consumer Choice, and Affordability?

  • CNIL Fines Canal+ Over Marketing and Data Security Concerns

Health & Fitness

Photo credit: Núria Madrid Summary.   With organizations of all sorts facing increased urgency and unpredictability, being able

Sponsorship is a powerful marketing strategy that can help businesses and organizations achieve their branding

What is the difference between Digital Marketing and Strategic Marketing? Digital Marketing is the online arm

Two weeks ago in "Reviewing The Rot"  I wrote about  Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made

We often enshrine the name of a brand’s founder in gold. Later, we portray them

Photo credit: Unsplash.com So, you've just launched a brilliant new ad campaign. The visuals are stunning,

Source In the dynamic landscape of the business world, where change is the only constant, companies

Bell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell

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Entertainment & Tips

During the Gartner IT Symposium or Xpo, analysts in the technology sphere presented their findings. Now Gartner is highlighting the top strategic IT trends that companies will need to sample

KEY POINTS IBM artificial intelligence can predict which employees will leave a job with 95 percent accuracy.IBM CEO Ginni Rometty says methods used in the traditional human resources model are failing

Originally built as a way to secure cryptocurrency transactions, blockchain is a digital platform that verifies and records exchanges. Blockchains are global networks that can have millions of users, each

Earlier this week at the Adobe Summit in Las Vegas, the company’s key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up

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