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Global advertising spend lost to fraud is predicted to grow at the same rate of the booming digital advertising market and will reach $68bn this year, new research has found.
Juniper Research found digital ad spend fraud in 2021 was $59bn and predicts this to increase to $68bn this year.
This means the rate of ad fraud growth would roughly match that of digital adspend market. Media agency Zenith forecast that global digital adspend would grow by 14% to $473bn in 2022 – more than 60% of the overall global advertising market.
The UK will be one of the top five most-affected countries this year along with the US, Japan, China and South Korea.
These countries will make up…
