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Conversion intelligence is a fundamental change in your approach to marketing. It’s the pairing of your learned expertise with AI insights to create the highest-converting campaigns possible.
Short answer: It’s you, and your marketing know-how, augmented by machines.
Developments in machine learning let us analyze behavior and derive insights at incredible speed and scale. Now, you can apply them to your marketing.
Let’s Face It: Optimization Is Hard
And that’s a problem. We know that the highest conversion rates aren’t an accident—they’re a result of fine-tuning each element of your campaign on an ongoing basis. The trouble is that lots of marketers aren’t able to optimize for a bunch of reasons.
