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Conversion Rate Optimization (CRO) is an essential part of any business’s online marketing strategy. Turn more users into customers and clients with CRO.
While there are many ways you can drive people to your website or social channels, what happens when those users interact with your content makes all the difference in generating leads and revenue for your business.
Conversion rate optimization (CRO) strategies can help you get more conversions and grow your business.
In this guide, you’ll learn what CRO is, why it matters for your business, and best practices for achieving the best conversion rate possible.
What Is Conversion Rate Optimization?
Conversion rate optimization is the systematic process of increasing the percentage of users visitors who take a specific action on your website, social channels, or other online marketing campaigns.
This involves understanding how users interact with your content, navigate your website, and, ultimately, take actions that result in leads and revenue for your business.
Examples of Conversions
Conversions are the result of users taking a desired action on your website or marketing campaign.
These actions can include:
- Purchasing a product.
- Signing up for a free trial.
- Adding a product to their cart.
- Filling out a contact form.
- Clicking a link.
- Downloading a content asset (like an ebook).
- Signing up for a service.
- Subscribing to your newsletter.
Ultimately, a conversion can be any action you want a user to take that results in you collecting their information, making a sale, or otherwise gaining insight into how they interact with your campaigns.
Key Benefits of Conversion Rate Optimization
Conversion rate optimization brings unique benefits when it comes to SEO. These benefits are experienced by SEO professionals as well as the businesses they work with.
Some of the benefits of CRO include:..
