90% of Cybersecurity Pros See Data Privacy as ‘Business Imperative’

SAN JOSE, Calif. — A new report shows that data privacy is considered a “business imperative” by 90% of cybersecurity professionals.

The finding is part of Cisco’s 2022 “Data Privacy Benchmark Study,” which is a global review of corporate data privacy practices and the impact of privacy on organizations.

The report released last month indicates the significance of data privacy in organizations, with 94% of them reporting one or more privacy-related metrics to their board and privacy investment up 13%.

Other Key Findings In The “Data Privacy Benchmark Study”

Privacy is a critical component of customer trust for organizations.

• 90% of respondents would not buy from an organization that does not properly protect its data
• 91% indicated that external privacy certifications are important in their buying process

Cybersecurity professionals expect to see a return on investment (ROI) on data privacy.

• Over 60% of respondents felt they were getting significant business value from privacy, especially when it comes to reducing sales delays, mitigating losses from data breaches, enabling innovation, achieving efficiency, building trust with customers, and making their company more attractive
• Respondents estimate their ROI to be 1.8 times of spending on average

Privacy legislation is…

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