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We warned that this was likely back when Google announced plans to phase out third-party cookies in Chrome (something all the other major browser makers had already done): that this would be used to attack Google as being anti-competitive, even as it was pro-privacy. Privacy and competition do not need to be in conflict, but they can be. And what’s happening now is that more sketchy ad companies are abusing the constant drumbeat and fear over “Big Tech” to attack privacy protections — but that behind the scenes story is getting missed as people are more focused on more breaking news about how Google has decided to push back its move on 3rd party cookies for two more years.
Issie Lapowsky, over at Protocol, has a must read story on how sketchy ad and data brokers have crashed the W3C, riding a wave of anti-big tech feelings to push for worse solutions for everyone as it comes to privacy (of course, Facebook is on the wrong side of this as well — it’s basically all the sketchy companies and Facebook against all the other companies). It’s quite a story.
On one side are engineers who build browsers at Apple, Google, Mozilla, Brave and Microsoft. These companies are frequent competitors that have come to embrace web privacy on drastically different timelines. But they’ve all heard the call of both global regulators and their own users, and are turning to the W3C to develop new privacy-protective standards to replace the tracking techniques businesses have long relied on.
On the other side are companies that use cross-site tracking for things like website optimization and advertising, and are fighting for their industry’s very survival. That includes small firms like Rosewell’s, but also giants of the industry, like Facebook.
Much of the story focuses on …
