Photo credit: Núria Madrid Summary. With organizations of all sorts facing increased urgency and unpredictability, being able
Sponsorship is a powerful marketing strategy that can help businesses and organizations achieve their branding
What is the difference between Digital Marketing and Strategic Marketing? Digital Marketing is the online arm
Two weeks ago in "Reviewing The Rot" I wrote about Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made
We often enshrine the name of a brand’s founder in gold. Later, we portray them
Photo credit: Unsplash.com So, you've just launched a brilliant new ad campaign. The visuals are stunning,
Source In the dynamic landscape of the business world, where change is the only constant, companies
Bell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell
During the Gartner IT Symposium or Xpo, analysts in the technology sphere presented their findings. Now Gartner is highlighting the top strategic IT trends that companies will need to sample
KEY POINTS IBM artificial intelligence can predict which employees will leave a job with 95 percent accuracy.IBM CEO Ginni Rometty says methods used in the traditional human resources model are failing
Originally built as a way to secure cryptocurrency transactions, blockchain is a digital platform that verifies and records exchanges. Blockchains are global networks that can have millions of users, each
Earlier this week at the Adobe Summit in Las Vegas, the company’s key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up