We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula. An Airbnb ad launched today spotlights the perks of staying in one of its
Nielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations. Fewer than two thirds of Canadians trust the advertising they are exposed to, according to new data from international market measurement firm Nielsen. The finding was published as part of Nielsen’s
Advertising has played a major role in making the internet open and accessible to all. But in order for ads to continue to earn that role, ad technology must evolve for a privacy-first world. Ads should work for everyone — publishers, advertisers, and most importantly,
TikTok has launched its first-ever Canadian ad campaign, and there’s not a bottle of Ocean Spray in sight. “It starts on TikTok” debuted in the U.S. in August, and arrives in Canada today with a 30-second spot airing during TSN’s coverage of the NBA Finals
Today we are up to Article number Six in our series of Ten. We've covered a lot of ground so far, and thanks very much for staying with me through this. These are very intertwined tips and observations. As you've already seen, there is some crossover from one
It’s not hard to sit through a Super Bowl’s worth of commercials and tease out some trends. As a whole, the creative was a notch above last year’s. The humorous moments felt genuinely funnier without a shred of meanness (though, not everyone hit their marks, of
The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative. I’m not a big fan of Terry Pratchett although I recognise
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