CMO – Fundy Coast

The office of the CMO needs a jolt

We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the chief marketing officer. Don’t get me wrong. The right CMO is a force multiplier,

August 5, 2023

0 Comments

Marketing Strategy

How CMOs earn a seat at the board table

CMOs today have an amazing opportunity. Armed with abundant data and powerful technology, leading creative and talented teams, they are in a better position than ever to drive profitable growth, develop winning strategies, and help create superior customer experiences for their companies. It’s a great

March 23, 2021

0 Comments

Marketing Strategy

Scott Galloway: CMOs should become chief intelligence officers

Professor, author and entrepreneur Scott Galloway is urging CMOs to transform themselves into chief intelligence officers, pivot their brands to subscription models and embrace algorithm commerce if they want to thrive. Marketing departments need to become “intelligence units” that are plugged into the market and poised

October 31, 2020

0 Comments

Marketing Strategy

Today’s CMO: Transforming the role to be ready for what’s next

Even before the onset of this year’s twin health and economic crises, the role of the chief marketing officer had grown complicated. On average, CMOs are the shortest-tenured members of the C-suite. Boards demand greatness from them. They are expected to be customer champions, frontline defenders of the

October 20, 2020

0 Comments

Welcome To Our Awesome Magazine WordPress Theme

The office of the CMO needs a jolt

How CMOs earn a seat at the board table

Scott Galloway: CMOs should become chief intelligence officers

Today’s CMO: Transforming the role to be ready for what’s next

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

About Us

Free Your Creative Side using Elated Themes

Promoted Post

Recently Commented

Instagram Stream

Welcome To Our Awesome Magazine WordPress Theme

CMO Tag

The office of the CMO needs a jolt

How CMOs earn a seat at the board table

Scott Galloway: CMOs should become chief intelligence officers

Today’s CMO: Transforming the role to be ready for what’s next

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

About Us

Free Your Creative Side using Elated Themes

Promoted Post

Recently Commented

Instagram Stream