Events have always been a double-edged sword for marketers: They yield the greatest number of leads, but they're also incredibly expensive and time-consuming. Now, they face an uncertain future. We have to consider what tradeshows and conferences might look like in the months and maybe years
The fifth phase of the DMA’s barometer of the key concerns and impact Coronavirus is having on the data and marketing industry reveals first signs of recovery. But despite these early indications concerns about difficult staffing decisions in the coming months also see a significant
From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and
Has anyone besides me noticed how many contact center industry work-from-home (WFH) experts there suddenly are? I thought there was only one, really. That would be Michele Rowan and I wrote about her in my April column (“On-Trend: At-Home Agents”). The timing of that column
Are you looking for effective email marketing tips to improve the conversions during the crisis? Due to these unprecedented times that we have to deal with, we are now experiencing an increased amount of emails, which definitely influences the conversions and effectiveness of the emails.
'If you always read the same things as everyone else in your industry, you'll only ever have the same thoughts.' The usual suspects (Ritson, Sharp, Binet & Field etc) are brilliant marketing minds who have taught us all a lot. But these are the texts any
No one could have predicted the events of 2020 or their impact on our personal and professional lives. Where and how we work has changed and we don’t know when or if it will go back to the way it was before. Even though it
Like many of you, my focus during this crisis has been less on analytics and more about family, friends, etc. which on a more positive note seems to gain greater emphasis as we reassess our priorities. But the bombardment of news regarding this crisis certainly focusses
The actions of brands during a crisis can make or break long-term relationships with consumers, according to the “2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus.” Nearly three-quarters (71%) of consumer respondents in Canada said brands that prioritized profits over people would lose their
Image from MIT Review and GETTY Brian Pokorny had heard of AI systems for call centers before. But as the IT director of Otsego County, New York, he assumed he couldn’t afford them. Then the pandemic hit, and the state governor ordered a 50% reduction of
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