For every ad campaign they execute, brand and agency leaders have to decide on an array of variables: how much to spend on creative development and testing; whether to seek high reach or more precise targets; the context for the message; and how to add
E-commerce is getting bigger and better. Approximately, there are over 30 million micro-businesses recorded in the United States. This accounts for 99.9% of all businesses in the country. In this type of trade, not only are logistics crucial but also the packaging. Packaging is one
Knowledge is power.I know, that statement has been overworked. But, if you are employing a copywriter to grow your business, it is so relevant to the challenge you are facing. So, stay with me
Join The ADCC for a virtual conversation with Terry O'Reilly About this Event He’s the host of the hit CBC radio show and podcast ‘Under the Influence’, a best-selling author, a true advertising legend and next to Tom Hanks, he’s the nicest guy on the planet. Join ADCC
We hear a lot about online marketing strategy these days. From social media to email marketing, everything seems to be online. Therein lies the problem. Everything is online, including your competitors’ marketing efforts. To really stand out from the competition and make an impression your prospects won’t soon
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