data analytics – Fundy Coast

64 best analytical questions to assess your brand’s performance

Too many marketers are not taking the time to dig in on the analytics. There is no value in having access to data if you are not using it. The best brand leaders can tell strategic stories through analytics. In this article we will show

March 23, 2022

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Data Marketing

Automation and its impact on Predictive Analytics – Creating the Analytical File (Part 2)

In my last article, I discussed the increasing impact of automation on business and the displacement of jobs. With artificial intelligence looming as the ultimate disruptor, the overall theme of job displacement has shifted more towards knowledge-intensive jobs which would of course include data scientists.

September 3, 2020

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AI, Data Marketing

Artificial Intelligence, Automation, and Predictive Analytics (Part 1)

Artificial intelligence seems to be the latest term which is capturing the not only the predictive analytics discipline’s attention but the general public as well as seen by the many articles in much of the mainstream media. The best-selling business author, Tom Davenport, author of

August 28, 2020

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Data Marketing

Looking at the numbers in COVID19

Like many of you, my focus during this crisis has been less on analytics and more about family, friends, etc. which on a more positive note seems to gain greater emphasis as we reassess our priorities. But the bombardment of news regarding this crisis certainly focusses

June 9, 2020

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Data Marketing

Some Thoughts on Analytics in a Post COVID-19 environment

In these most difficult times, the use of analytics is certainly not top of mind for most organizations unless it is being used to combat the virus. The challenging scenarios of meeting payroll and having access to cash are the obvious immediate priorities. But from

June 9, 2020

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64 best analytical questions to assess your brand’s performance

Automation and its impact on Predictive Analytics – Creating the Analytical File (Part 2)

Artificial Intelligence, Automation, and Predictive Analytics (Part 1)

Looking at the numbers in COVID19

Some Thoughts on Analytics in a Post COVID-19 environment

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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