digital ad fraud – Fundy Coast

Ad Scandal of the Week

Two weeks ago in "Reviewing The Rot" I wrote about Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made headlines again with a new report showing how Forbes had been screwing advertisers big time.. Many ad geniuses thought for years that ad campaigns they were buying from Forbes were running on Forbes

April 7, 2024

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Digital Marketing

Three questions vendors don’t want you to ask.

"Practical and actionable." Right. These are questions you, the advertisers, should ask of each of the vendors you are paying to buy programmatic media for you. These are questions the agencies, DSPs, exchanges, and verification vendors don't want you to ask. So ask them. Ask your

February 16, 2023

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Digital Marketing, Media Buying

THE DANGEROUSLY IRRESPONSIBLE IAB

Last week, David Cohen, ceo of the IAB (Interactive Advertising Bureau) the trade organization that represents the online ad industry, gave a talk at the IAB's annual leadership conference. It was so wretched and deceitful that even the IAB's traditional lapdogs at the ANA (Association

February 5, 2023

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Privacy

4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

Dive Brief: Two of marketing’s top trade bodies shared a joint statement criticizing recent comments made by Interactive Advertising Bureau (IAB) CEO David Cohen. At the IAB’s Annual Leadership Meeting (ALM) last week, Cohen described forces driving changes in the data-privacy landscape, such as Apple, as “extremists.” The

January 31, 2023

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Digital Marketing

Why some of the largest publishers are breaking up with ad tech middlemen

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a negotiating tactic aimed at securing favorable commercial terms for publishers. Nowadays, there’s real intent whenever these moves are discussed. Look at

November 30, 2022

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Digital Marketing

‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape

What were cracks across the digital advertising landscape last year have become full-on ruptures this year. Between Apple iOS 14 muddying targeting and attribution, and Twitter’s turbulent takeover, digital advertisers say they are feeling the squeeze on all sides. Add in economic uncertainty and the latest earnings update from Google, Facebook

November 10, 2022

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Digital Marketing

Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006

Advertising has followed shopping online during the pandemic at a breathless rate. The ad spend was concentrated—78.6%—at just 10 top digital publishers and platforms and the proportion is creeping higher. Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased

April 13, 2022

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Digital Marketing

How much in fees are ad tech companies charging publishers & advertisers?

High quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that it costs $1965.58 to produce an average story. When an organization such as The New York Times or Wall Street Journal publishes an article, it is the result of many

February 26, 2022

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Digital Marketing

Ad spend fraud set to reach $68bn globally

Global advertising spend lost to fraud is predicted to grow at the same rate of the booming digital advertising market and will reach $68bn this year, new research has found. Juniper Research found digital ad spend fraud in 2021 was $59bn and predicts this to increase

February 21, 2022

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Ad Scandal of the Week

Three questions vendors don’t want you to ask.

THE DANGEROUSLY IRRESPONSIBLE IAB

4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

Why some of the largest publishers are breaking up with ad tech middlemen

‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape

Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006

How much in fees are ad tech companies charging publishers & advertisers?

Ad spend fraud set to reach $68bn globally

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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