digital advertising – Fundy Coast

$700bn Delusion

Ever wondered how come martech is a US$700bn industry, but the ads you see are still crap? Clue – it's because the data foundations are crap, says Brand Traction's Jon Bradshaw. Following former UM privacy chief Arielle Garcia's takedown of the "garbage" data broking sector, Bradshaw challenges

July 6, 2024

0 Comments

Digital Marketing, Privacy & Data Protection

Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking

The Federal Trade Commission recently took enforcement action against GoodRx[1] and BetterHelp[2], two digital healthcare platforms, for allegedly sharing user health data with third parties for advertising. Both cases highlighted the use of third-party tracking pixels, which enable platforms to amass, analyze, and infer information about

March 17, 2023

0 Comments

Digital Marketing

What the landmark GDPR fine of the IAB signals for the ad industry

In February of this year, the Belgian Data Protection Authority (DPA) dropped a bombshell on the ad industry when they ruled that the Interactive Advertising Bureau’s (IAB) Transparency and Consent Framework (TCF) violated the General Data Protection Regulation (GDPR) in several critical ways. Admittedly, that

December 9, 2022

0 Comments

Digital Marketing

Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever

Meta's ad problems go beyond the economic slump. It's not the must-buy it used to be and advertisers are starting to shift dollars elsewhere for the first time. As a result, Meta's expected to lose market share for the first time this year. Digital ad

July 18, 2022

0 Comments

Digital Marketing

Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006

Advertising has followed shopping online during the pandemic at a breathless rate. The ad spend was concentrated—78.6%—at just 10 top digital publishers and platforms and the proportion is creeping higher. Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased

April 13, 2022

0 Comments

Digital Marketing

An unending data breach immune to audit? Can the TCF and RTB be reconciled with the GDPR?

Johnny Ryan Irish Council for Civil Liberties; Open Markets Institute Cristiana Santos Utrecht University; Université de Nice Sophia Antipolis - INRIA - Institut National de Recherche en Informatique et Automatique Date Written: March 23, 2022 Abstract The majority of Internet advertising is served using a system called Real-Time Bidding (RTB). RTB

March 24, 2022

0 Comments

Digital Marketing

End of an era of ad targeting

Publishers will need closer ties to their audiences What we now call the nearly $500 billion digital advertising business started with a humble banner ad on HotWired.com in 1994. From the start, digital advertising was embedded with three original sins: There was no identity system to

February 23, 2022

0 Comments

Digital Marketing

If personalized advertising is banned, who bears the cost?

Earlier this month, a bill was introduced to both the House and the Senate that would effectively prevent digital ads from being targeted with any data other than contextual signals or user location. The Banning Surveillance Advertising Act (BSAA) was sponsored by Representative Anna G.

February 16, 2022

0 Comments

Digital Marketing

The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more than $7 in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. That put them on track to

February 5, 2022

0 Comments

Welcome To Our Awesome Magazine WordPress Theme

$700bn Delusion

Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking

What the landmark GDPR fine of the IAB signals for the ad industry

Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever

Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006

An unending data breach immune to audit? Can the TCF and RTB be reconciled with the GDPR?

End of an era of ad targeting

If personalized advertising is banned, who bears the cost?

The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

About Us

Free Your Creative Side using Elated Themes

Promoted Post

Recently Commented

Instagram Stream

Welcome To Our Awesome Magazine WordPress Theme

digital advertising Tag

About Us

Free Your Creative Side using Elated Themes

Promoted Post

Recently Commented

Instagram Stream