digital advertising – Page 2

The way the third-party cookie crumbles: Part 1 – EU and UK developments

Third-party cookies have long been “the glue that holds together the independent ad tech world.” Far surpassing their original purpose of giving “memory” to websites, these cookies are heavily relied upon by marketers to analyze and track online users. Indeed, cookie-based targeted advertisements are the

December 9, 2021

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Digital Marketing

On The Dangers of Tracking

Recently I was invited to speak to some members of Parliament in the UK. They are considering legislation to protect kids from online surveillance. My job was to give an overview of the issues caused by online tracking. My remarks to them are below. Good afternoon. Thanks for allowing

May 21, 2021

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Digital Marketing

The Big Reset: Advertising Effectiveness in a Privacy-First World

Cookies have been foundational to programmatic advertising for more than a quarter century. Now that they are being discontinued, brands, marketers, and advertisers all have cause for concern. But here is the catch: consumers never liked cookies—and that matters. Customer experience (CX) has become one

May 6, 2021

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Digital Marketing

Preserving privacy and performance will protect the future of advertising

Advertising has played a major role in making the internet open and accessible to all. But in order for ads to continue to earn that role, ad technology must evolve for a privacy-first world. Ads should work for everyone — publishers, advertisers, and most importantly,

April 6, 2021

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Privacy

The 6th Wave of Advertising Technology: Privacy

There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem have decided that privacy is a core value, and have made fundamental changes that block many standard practices. This change is

February 25, 2021

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Digital Marketing

How scammers made ad fraud a billion-dollar criminal industry

Whoever came up with “thieves rob banks because that’s where all the money is” needs to add “digital advertising” to the updated version of the adage. Criminals simply don’t need to go through all the trouble of stealing money from well-fortified financial institutions when they

January 5, 2021

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Digital Marketing

Digital – Money Laundering, Tax Evading, Terrorist Funding – Advertising

I’ve written before about The Laundromat Called Digital Advertising, observing that “digital advertising is the most scalable, versatile, cost efficient, and safe washing of funds you can find anywhere at any time. But it’s even worse than that — add in international tax evasion, organized crime,

January 1, 2021

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Digital Marketing

Dr. Johnny Ryan on Real Time Bidding

Select Committee on Democracy and Digital Technologies House of Lords London SW1A 0PW 6 January 2020 Evidence regarding “real-time bidding” I represent Brave, the private web browser. Brave’s CEO invented JavaScript, and co-founded Firefox. Brave is headquartered in San Francisco, and has an office in London. 1. Real-time bidding causes a

June 29, 2020

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Welcome To Our Awesome Magazine WordPress Theme

The way the third-party cookie crumbles: Part 1 – EU and UK developments

On The Dangers of Tracking

The Big Reset: Advertising Effectiveness in a Privacy-First World

Preserving privacy and performance will protect the future of advertising

The 6th Wave of Advertising Technology: Privacy

How scammers made ad fraud a billion-dollar criminal industry

Digital – Money Laundering, Tax Evading, Terrorist Funding – Advertising

Dr. Johnny Ryan on Real Time Bidding

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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