Digital Fraud – Fundy Coast

Three questions vendors don’t want you to ask.

"Practical and actionable." Right. These are questions you, the advertisers, should ask of each of the vendors you are paying to buy programmatic media for you. These are questions the agencies, DSPs, exchanges, and verification vendors don't want you to ask. So ask them. Ask your

October 27, 2022

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Digital Marketing

Bringing Blur Apps Into Focus

We’ve got a quick mobile app safety tip or two for you: if the app you’ve just downloaded is playing hide and seek with you, the icon disappearing from your home screen, it might be bogus. If the only way you can open the app

July 27, 2020

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Digital Marketing

Seven Important Metrics To Gauge The Success Of Your Online Advertising Efforts

You've just finished wrapping an online advertising campaign with the goals of creating awareness amongst your target market and generating new leads. Once you have the data, however, what should you look for to determine whether or not the campaign was a success? While it's important

July 12, 2020

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Digital Marketing

AD FRAUD FIGHTER AUGUSTINE FOU: ‘I INDICT THE HOLDING COMPANIES’

Credit: Illustration by Chris King When it comes to how much marketers lose to ad fraud, no one has a bleaker assessment than Augustine Fou. How bleak? “Between 1 percent and 100 percent. There are no 0 percent fraud campaigns, that just means you’re not seeing it,”

July 11, 2020

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Digital Marketing

Digital Advertising Benchmarks 2020. How Do You Stack Up?

I’ve been asked continuously over the last twenty years “what’s a good click through rate, bounce rate, time on site, etc.” and more recently, “what’s a good IVT (invalid traffic) rate?” My answer has always been that industry wide digital advertising benchmarks are meaningless because

July 11, 2020

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Digital Marketing

Things Are Not What They Seem In Digital Ad(Fraud)tising

“Digital advertising has never been more efficient and cost effective.” Many big brand advertisers that spend hundreds of millions in digital today think this. After all, their media agencies keep sending them excel spreadsheets touting how much more ad inventory they bought through programmatic ad

July 8, 2020

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Digital Marketing

Digital Ad Fraud Explainer For Marketers

It’s 2020. Why the heck am I doing a digital ad fraud explainer? Well, in years past, the biggest brand advertisers would give their digital budgets to media agencies to spend for them. And they got glowing reports back showing how much quantity was purchased,

July 7, 2020

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Digital Marketing

Apple strikes massive fear into the heart of the online ad industry with warnings to users about tracking

Apple has struck fear into the heart of the online ad industry after introducing new warnings to users that they are being tracked on apps and sites. Some 16 advertising groups, some backed by online ad giants Facebook and Google, complained that Apple was forcing apps

July 4, 2020

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Digital Marketing

Adfraud : Is Digital Media becoming Dirty Media?

It is becoming increasingly difficult for marketers to find trusted, brand-safe and human marketplaces online. It doesn’t have to be, but marketers, agencies and their partners need to take more responsibility in this area, look below the surface and, do more work to eliminate adfraud

July 3, 2020

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Three questions vendors don’t want you to ask.

Bringing Blur Apps Into Focus

Seven Important Metrics To Gauge The Success Of Your Online Advertising Efforts

AD FRAUD FIGHTER AUGUSTINE FOU: ‘I INDICT THE HOLDING COMPANIES’

Digital Advertising Benchmarks 2020. How Do You Stack Up?

Things Are Not What They Seem In Digital Ad(Fraud)tising

Digital Ad Fraud Explainer For Marketers

Apple strikes massive fear into the heart of the online ad industry with warnings to users about tracking

Adfraud : Is Digital Media becoming Dirty Media?

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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