Digital Fraud – Page 2

Knee-Jerk Marketers Should Pay More Attention

Most marketers are still doing knee-jerk digital marketing. They are reacting to situations without forethought, planning, or data. How do I know? The last several months gave us several juicy examples to cite. When the coronavirus pandemic hit, marketers frantically added keywords like “coronavirus” and

July 3, 2020

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Digital Marketing

Dr. Johnny Ryan on Real Time Bidding

Select Committee on Democracy and Digital Technologies House of Lords London SW1A 0PW 6 January 2020 Evidence regarding “real-time bidding” I represent Brave, the private web browser. Brave’s CEO invented JavaScript, and co-founded Firefox. Brave is headquartered in San Francisco, and has an office in London. 1. Real-time bidding causes a

June 29, 2020

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Digital Marketing

CFOs, You Paid For What In Digital Advertising?

More CFOs are looking into how digital advertising dollars are being spent, and whether those budgets are driving measurable business outcomes. Up till now, CFOs have accepted reports from CMOs that their digital campaigns were working well, and there was low fraud (digital ad fraud,

June 22, 2020

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Digital Marketing, Media Buying

Are Marketers Wasting Money On Adtech Myths?

For the last 20 years, marketers have been pouring more and more money into digital advertising. In fact, the most recent IAB report showed that $125 billion was spent in digital in the U.S. in 2019 and about $350 billion worldwide. That’s a lot of

June 5, 2020

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Articles, Digital Marketing

Ad Fraudsters Are Becoming More Sophisticated

A few weeks ago, the FBI announced that it worked with several companies in the ad industry to dismantle a massive ad fraud operation.The fraudsters infected at least 1.7 million people’s computers. The scope of the operation gives some indication as to how problematic fraud has

February 6, 2019

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Knee-Jerk Marketers Should Pay More Attention

Dr. Johnny Ryan on Real Time Bidding

CFOs, You Paid For What In Digital Advertising?

Are Marketers Wasting Money On Adtech Myths?

Ad Fraudsters Are Becoming More Sophisticated

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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