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Facebook in-stream video sees double-digit growth in CPM
Facebook video (in-stream )was the only format to get more expensive in the third quarter of 2020, according to data from Socialbakers. The cost-per-click (CPC) and cost-per-thousand (CPM) of the format rose by 10.4% and 16.7%, respectively, to reach $0.254 and $1.616 in Q3 2020.