There’s a digital wake-up call echoing from Google, and it’s about to impact your email list. So, grab your metaphorical broom because we’re talking about the two-year inactivity policy that could influence your outreach strategy. Google’s Inactive account policy will soon come into force, December 1st to
Facebook stock is down almost 45% from last year’s highs and most people are blaming Apple’s 2021 privacy moves on iPhone. This week Google announced massive and similar changes on Android, prompting another 6% drop this week and ousting Facebook (ok, Meta) from the world's
One way to prepare your business for what’s next is to invest in data and insights. But shifts in consumer expectations challenge you to find safer ways to show people ads and measure campaigns. We’ve updated our privacy and performance playbook with the latest Google ads
A decision by Austria’s data protection watchdog upholding a complaint against a website related to its use of Google Analytics does not bode well for use of US cloud services in Europe. The decision raises a big red flag over routine use of tools that require
Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day. Let's explore a detailed comparison of the two here. When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine. But what
Google Analytics announced new data privacy settings that gives additional data collection control to marketers. Against the backdrop of multiple data privacy violation lawsuits against tech companies and increasing government regulations on data collection, Google announced new settings that gives marketers more control over data collection. Publishers
Growing user concerns about privacy have set in motion a series of changes that will reshape the digital advertising industry for years to come. Working as a digital marketer can seem a lot more complicated these days, especially with the added uncertainty that many are
Website traffic naturally ebbs and flows. If you’re a webmaster or website owner, chances are you’ve noticed a general range within which your web traffic varies on any given day. However, if you’ve spotted a lasting decline in your website’s traffic across consecutive days or
Canada is in the middle of an e-commerce moment. No business could have predicted this sudden shift to digital right now — but COVID-19 has forced Canadian retailers big and small to adopt or adapt e-commerce strategies quickly in order to stay open-for-business. This unprecedented shift
For the first time ever, a quantum computer has performed a computational task that would be essentially impossible for a conventional computer to complete, according to a team from Google. Scientists and engineers from the company's lab in Santa Barbara announced the milestone in a report
English
French
German