An unending data breach immune to audit? Can the TCF and RTB be reconciled with the GDPR?
Johnny Ryan Irish Council for Civil Liberties; Open Markets Institute Cristiana Santos Utrecht University; Université de Nice Sophia Antipolis - INRIA - Institut National de Recherche en Informatique et Automatique Date Written: March 23, 2022 Abstract The majority of Internet advertising is served using a system called Real-Time Bidding (RTB). RTB