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What are Dark Patterns? How UI Influences Consent and Compliance

Have you ever tried to cancel a subscription service, or withdraw online consent, only to find yourself in a maze of never-ending submenus that seems like it was dreamed up by MC Escher himself? It only took a few seconds to sign up for this service,

August 22, 2024

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Marketing Strategy

Does Your Brand Have an Intellectual Alibi?

When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand’s lore on how they’re one of the last remaining distilleries to employ the traditional method of using a volcanic tahona stone wheel to crush their agave

August 19, 2024

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Conversion Intelligence, customer experience, Dark Patterns, Ethics, Lead Generation

Defining the Ideal Lead

In a landscape where lead generation often takes centre stage, it's essential to recognize that not all leads are created equal. As marketers, our goal shouldn't be to amass as many leads as possible but to identify and nurture those that truly have the potential

August 12, 2024

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Revolutionize Your Marketing: How AI Tools Are Changing the Game

In the dynamic world of marketing, success hinges on more than just reaching potential customers; it requires smart, efficient engagement strategies. Artificial Intelligence (AI) is spearheading a transformation in this arena, offering innovative tools that not only make processes smoother but also elevate the quality

July 16, 2024

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Dark Patterns, Website Development

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

A Federal Trade Commission (FTC) review of hundreds of websites and apps revealed that more than three-fourths of them use so-called dark patterns to trick consumers into sacrificing their privacy or purchasing products they don’t need, the agency said Wednesday. The annual review, which concluded in

July 11, 2024

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MarTech, Media Buying

$700bn Delusion

Ever wondered how come martech is a US$700bn industry, but the ads you see are still crap? Clue – it's because the data foundations are crap, says Brand Traction's Jon Bradshaw. Following former UM privacy chief Arielle Garcia's takedown of the "garbage" data broking sector, Bradshaw challenges

July 6, 2024

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Email Marketing

Boosting Customer Engagement: Maximize Email Newsletters to Grow Your Client Base

Are you struggling to build a strong customer base? Have you considered using an email newsletter as part of your marketing strategy? A newsletter is an effective way to engage customers, increase brand awareness, educate customers, foster leads, and build trust. In today’s Response Marketing

June 24, 2024

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Dark Patterns, Ethics, Privacy & Data Protection

Slack has been siphoning user data to train AI models without asking permission

FACEPALM: For organizations, the specter of internal data being used to train AI models raises serious concerns around security and compliance. But Slack has still apparently been slurping up messages, files, and data to train its AI features behind the scenes. Even worse, users were automatically

May 19, 2024

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Marketing Strategy

The Art of Asking Smarter Questions

Photo credit: Núria Madrid Summary. With organizations of all sorts facing increased urgency and unpredictability, being able to ask smart questions has become key. But unlike lawyers, doctors, and psychologists, business professionals are not formally trained on what kinds of questions to ask when approaching a problem.

May 9, 2024

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Sponsorship

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Sponsorship is a powerful marketing strategy that can help businesses and organizations achieve their branding and promotional goals while supporting events, initiatives, or causes. Accurately valuing sponsorship opportunities is crucial to ensure that both sponsors and rights holders (those offering sponsorship opportunities) receive fair and

April 26, 2024

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What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

Boosting Customer Engagement: Maximize Email Newsletters to Grow Your Client Base

Slack has been siphoning user data to train AI models without asking permission

The Art of Asking Smarter Questions

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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