“With great power, comes great responsibility.” Comic book fans will quickly recognise this quote as the words inspiring Peter Parker to become Spider-man. Others will note that Voltaire said it first. Nevertheless, as important as this quote is to history or to Spidey’s future, I think
A recent survey of directors, CEOs, and senior executives found that digital transformation (DT) risk is their #1 concern in 2019. Yet 70% of all DT initiatives do not reach their goals. Of the $1.3 trillion that was spent on DT last year, it was estimated that $900
Facebook's links to questions of privacy and data protection have come to the fore since the Cambridge Analytica scandal was revealed in 2018. In March of this year, its CEO Mark Zuckerberg made a statement about future plans for the platform's approach to privacy. We wrote
“Companies spend millions creating and advertising their brands,yet the Customer’s experience is what drives Customer perception.” CUSTOMER EXPERIENCE IS THE NEW BRANDING Branding is no longer about building perception in your Customer’s mind. In the age of smartphones and social media, Customer Experience is the new branding.
Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester.The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations.The
Social commerce only drives a fraction of ecommerce sales, but it's picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe. “Social commerce is gaining momentum as
A couple of years ago, Bill Theofilou, a senior managing director at Accenture Strategy, met with a food manufacturer who’d just received bad news. Despite strong sales, its brand was being dropped by Target. He remembers the head of marketing and sales relaying the main reason
Finding the right ecommerce reports and uncovering customer insights could mean the difference between slow and steady growth or skyrocketing sales. Yet an endless amount of useful data to mine can be a problem. In the words of Avinash Kaushik, Google’s Digital Marketing Evangelist, “most
Executive Summary Spending on marketing technology (martech) is now a major budget line item for brands. In interviews with marketing and information technology executives in Canada, we uncovered top-of-mind concerns for brands that are elevating marketing tech to a brighter stage. How do marketing technology deployments in
The EU's anti-trust regulator is to slap tech giant Google with a new fine over unfair competition practices, sources told AFP on March 15. Brussels has targeted the Silicon Valley firm's AdSense advertising service, saying it restricts some client websites from displaying ads from third
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