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Direct Mail in 2019

In a world of digital saturation, the true disruptors bring touchpoints that are tangible, accessible, and human. Find out how to combine impactful creative with data and digital technologies to maximize targeting, response, and reporting - for direct mail campaigns that drive results through 2019 and

March 16, 2019

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Articles, Privacy

Privacy and Cybersecurity Are Converging. Here’s Why That Matters for People and for Companies.

2018 has been the year of privacy. News of Facebook’s exposure of tens of millions of user accounts to data firm Cambridge Analytica broke in March — a scandal that was only compounded by recent news that the tech giant shared even more private data through hidden agreements with

March 16, 2019

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Articles, Marketing Strategy

Advertising effectiveness vs. efficiency: what is important?

The advertising industry is suffering from an efficiency bubble. Data-driven digital advertising, in particular, has been highly efficient at driving short-term metrics such as sales, click-through rates and mobile app installations. However, industry experts warn that a focus on efficiency and an immediate return on investment means

March 16, 2019

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Articles, Marketing Strategy

4 Ways To Better Care For Your B2B Customers At Trade Shows

One of top three trade show goals for B2B marketers is to strengthen key relationships. And no relationship is more valuable than their relationship with existing customers. Yet, most exhibitors put greater effort into generating as many badge scans as possible, rather than creating a pro-active

March 15, 2019

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Articles, Email Marketing

Control Freaks: Consumers Want Sway Over Email Frequency

Control and simplicity are the two things consumers want most from brands -- especially in their email marketing, according to The Great Divide—Connecting Brands to the Real Needs of Today's Consumer, a study by Alliance Data. They also want personalization, although not in the way marketers

March 15, 2019

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Articles, Digital Marketing, Marketing Strategy

Growing a Digital-First Mindset at World Vision

Chantal Tomlinson, VP of Digital and Technology, Chantal Tomlinson, VP of Digital and Technology, was faced with a few key objectives when considering digital training for the World Vision Canada team: “Digital Transformation is a key, strategic topic; we’re constantly looking at activities, processes, competencies and

March 13, 2019

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Articles, Marketing Strategy

Why advertising is on a blind-folded mission to wipe itself out

I spend my time facilitating workshops with agencies and clients around the world. Here are some key themes I seem to be observing and hearing: 1) Trust has evaporated– The relationship between client and agency has shifted dramatically over the past decade. This is due to a mix

March 13, 2019

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Articles, Marketing Strategy

8 CMOs Discuss What Voice of the Customer Means to Them

Why should CMOs care about Voice of the Customer (VoC) strategies? Paul Hagen, senior principal of customer experience and innovation at West Monroe Partners, said because VoC strategies influence budget, company health and how CMOs think about their jobs. “In a world where many firms have shifted

March 12, 2019

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Articles, Marketing Strategy

Why are marketers ignoring the data on short-termism?

Every marketer (and agency) seemingly knows about the dangers of short-termism when it comes to building brands. There have been reams of research and articles on the subject, perhaps most notably the IPA’s iconic The Long and the Short of itreport back in 2013. And yet, despite

March 12, 2019

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Direct Mail in 2019

Privacy and Cybersecurity Are Converging. Here’s Why That Matters for People and for Companies.

Advertising effectiveness vs. efficiency: what is important?

4 Ways To Better Care For Your B2B Customers At Trade Shows

Control Freaks: Consumers Want Sway Over Email Frequency

Growing a Digital-First Mindset at World Vision

Why advertising is on a blind-folded mission to wipe itself out

8 CMOs Discuss What Voice of the Customer Means to Them

Why are marketers ignoring the data on short-termism?

Technology is Exponential but Humans Are Linear

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