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The LawBytes Podcast, Episode 2: ”It’s Time to Modernize the Laws”

The first full length episode of the new LawBytes podcast features a conversation with UK Information Commissioner Elizabeth Denham, who leads the high profile investigation into Facebook and Cambridge Analytica. Denham, who previously served as Assistant Commissioner with the federal privacy office and as the British Columbia Information

March 12, 2019

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Articles, Digital Marketing

Kiwi advertisers have spent millions on ads never seen by anyone

New Zealand advertisers have lost millions of dollars to ads that have never been seen – or not by human eyes - a marketing expert estimates. Kris Hadley, founder of Kiwi media agency Together, told the Weekend Herald that ad fraud could be sapping the local market of

March 10, 2019

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Articles, Media Buying

Top Ten Mistakes In Advertising & How To Avoid Them  #4: Learn To Be Consistent

In the first three articles of this series, I think we have been very insistent at laying some groundwork for you, and I hope you've taken them to heart. It's taken me 30 plus years to get to that level of understanding and you're able

March 8, 2019

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Articles, Privacy

Second Review of EU-US Privacy Shield Shows Improvements

The European Commission (EC) recently published its second annual review of the EU-U.S. Privacy Shield, which provides a mechanism for complying with data protection requirements for the transfer of personal data from EU citizens to U.S. companies for commercial purposes. The good news is that

March 8, 2019

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Articles, Privacy

Washington Privacy Bill Clears State Senate

Lawmakers in the Washington state Senate voted 46-1 this week in favor of a new privacy bill that would give consumers the right to prevent their personal data from being used for some forms of ad-targeting. The Washington Privacy Act, introduced by Senator Reuven Carlyle (D-Seattle), would also

March 8, 2019

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Articles, Marketing Strategy

The Kraft Heinz Mess Is A Warning To Advertisers: You Can’t Cost-Cut Your Way To Growth

For much of the first decade of the 21st century American companies amassed significant debt and used it to support innovation and invest in their brands. That changed on September 15, 2008 with the collapse of Lehman Brothers and the ensuing Great Recession. Companies became

March 8, 2019

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Articles, Content Marketing

Best Advice from Terry O’Reilly

—“Best Advice” is a recurring column on The Message, in which industry veterans Jack Neary and Kevin Spreekmeester—and some of their colleagues—dispense practical advice for people who are just entering the industry. This week Best Advice talks with broadcast producer and personality Terry O’Reilly, best known as host

March 8, 2019

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Articles, MarTech, Media Buying

UK’s ICO event on targeted ads opens floor to the adtech industry: Anybody? No? Speak for 10 minutes. Hello?

The adtech industry was unable to muster even a single speaker to fill a 10-minute slot to discuss the security implications of programmatic advertising at a much-anticipated event yesterday. The talks were run by the Information Commissioner's Office at an undisclosed location in central London as

March 8, 2019

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The LawBytes Podcast, Episode 2: ”It’s Time to Modernize the Laws”

Kiwi advertisers have spent millions on ads never seen by anyone

Top Ten Mistakes In Advertising & How To Avoid Them  #4: Learn To Be Consistent

Second Review of EU-US Privacy Shield Shows Improvements

Washington Privacy Bill Clears State Senate

The Kraft Heinz Mess Is A Warning To Advertisers: You Can’t Cost-Cut Your Way To Growth

Best Advice from Terry O’Reilly

UK’s ICO event on targeted ads opens floor to the adtech industry: Anybody? No? Speak for 10 minutes. Hello?

Google’s FLoC Is a Terrible Idea

My Q&A About Ad Fraud With A Skeptical CMO

GDPR: Fines increased by 40% last year, and they’re about to get a lot bigger

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