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MARK ZUCKERBERG ON FACEBOOK’S FUTURE AND WHAT SCARES HIM MOST

ON WEDNESDAY AFTERNOON, Mark Zuckerberg, the CEO of Facebook, described a sweeping new vision for his platform. “The future of communication,” he wrote, “will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure.” The post raised all

March 8, 2019

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Articles, Digital Marketing

Learn from best-in-class digital marketers

Today’s digital marketers face an array of challenges. Technology is constantly evolving, competitor landscapes are getting wider, and audience expectations are at an all time high. The good news is that with those challenges, come opportunity. MarTech tool stacks are more advanced than ever so marketers can

March 7, 2019

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Articles, Marketing Strategy

Why is No-One Talking About B2B Creative?

This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative. At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to

March 7, 2019

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Articles, Privacy

Zuckerberg says Facebook is pivoting to privacy after year of controversies

For 15 years, Facebook has pushed, prodded, cajoled, lured and tricked billions of people into sharing the most intimate details of their lives online, all purportedly in service of making the world “more open and connected”. On Wednesday, the company’s CEO Mark Zuckerberg put forward a new idea: doing the

March 7, 2019

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Articles, Direct Mail

How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy

Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s

March 6, 2019

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Articles, Marketing Strategy

You Need an Innovation Strategy

Despite massive investments of management time and money, innovation remains a frustrating pursuit in many companies. Innovation initiatives frequently fail, and successful innovators have a hard time sustaining their performance—as Polaroid, Nokia, Sun Microsystems, Yahoo, Hewlett-Packard, and countless others have found. Why is it so

March 5, 2019

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Articles, MarTech

Why marketers need to help manage digital transformations

CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients only] and Altimeter’s “The State of

March 5, 2019

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Articles, MarTech

The 5 Horsemen of the Brand Apocalypse

The brands that bring us the brands According to a Business Insider report dated August 1, 2016, the five most valuable public companies in the world were: 1. Apple ($appl): $570.7 billion; 2. Alphabet ($goog): $560B; 3. Microsoft ($msft): $434B; 4. Amazon ($amzn): $365B; and 5. Facebook ($fb): $354B. No surprise to anyone

March 5, 2019

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Articles, Email Marketing

Introducing Email on Tap, with Anthony Chiulli

When you have an industry powerhouse on staff, what do you do? You tap that brain and pour out all the email knowledge. Add a dash of perspective from other influencers, marketers, and experts and you have yourself a delicious email cocktail. Yum. That’s exactly what

March 5, 2019

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MARK ZUCKERBERG ON FACEBOOK’S FUTURE AND WHAT SCARES HIM MOST

Learn from best-in-class digital marketers

Why is No-One Talking About B2B Creative?

Zuckerberg says Facebook is pivoting to privacy after year of controversies

How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy

You Need an Innovation Strategy

Why marketers need to help manage digital transformations

The 5 Horsemen of the Brand Apocalypse

Introducing Email on Tap, with Anthony Chiulli

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change

The 6th Wave of Advertising Technology: Privacy

Cybercrime Could Cost the World $10.5 Trillion Annually by 2025

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