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4 Personal Leadership Techniques to Drive Digital Transformation

Digital transformation initiatives start with a compelling idea, but their success is determined by how the vision is received by the organization. Digital transformation touches every area of business and requires teams to collaborate like never before. Because of this, it is crucial to establish a

March 4, 2019

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Articles, Marketing Strategy

The CEO of Delta Air Lines Just Went on LinkedIn and Made a Truly Stunning Confession

This week, we observed the one-year anniversary of the evil, senseless, tragic mass murder at Parkland High School in Florida. That timeline also means we're now at the one-year point after a less-important but still-memorable event: the pressure that Delta Air Lines and other large corporations

March 1, 2019

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Articles, Marketing Strategy

Brand purpose without activation is just B.S.

Recently, I ran across a surprising statistic: according to a 2018 Gallup poll, 36% of Americans say they have “felt the urge to organize or participate in a public demonstration” in the past year. That’s up from only 10% the last time Gallop asked that

March 1, 2019

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Articles, Marketing Strategy

Measuring Impact and Social Return on Investment

We are all trying to make an impact. We want the people we serve, the issues we tackle and the communities we build to be better because of our efforts. You know your program or initiative is having a positive impact based on what you’re

March 1, 2019

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Articles, Privacy

Will Facebook’s Latest Scandal Affect Its Ad Business?

he New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to receive personal information on both Facebook and non-Facebook

March 1, 2019

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Articles, Media Buying

A fair exchange?

The IPSOS Veracity Index revealed that marketing and advertising professionals are now trusted less than any other profession in the survey - including politicians. Blimey! Keith Weed, the new AA President, quoted from Reach plc’s 2018 research showing that only 69% of people trust advertising and

March 1, 2019

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4 Personal Leadership Techniques to Drive Digital Transformation

The CEO of Delta Air Lines Just Went on LinkedIn and Made a Truly Stunning Confession

Brand purpose without activation is just B.S.

Measuring Impact and Social Return on Investment

Will Facebook’s Latest Scandal Affect Its Ad Business?

A fair exchange?

What Is The AAM Digital Publisher Audit?

Proof That Positive Work Cultures Are More Productive

Why you don’t want a 360-degree view of the customer

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