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Apple’s ATT Burned Facebook Bad. Google’s Privacy Sandbox Is A Kiss In Comparison

Facebook stock is down almost 45% from last year’s highs and most people are blaming Apple’s 2021 privacy moves on iPhone. This week Google announced massive and similar changes on Android, prompting another 6% drop this week and ousting Facebook (ok, Meta) from the world's

February 20, 2022

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Cyber Security, Privacy

90% of Cybersecurity Pros See Data Privacy as ‘Business Imperative’

SAN JOSE, Calif. — A new report shows that data privacy is considered a “business imperative” by 90% of cybersecurity professionals. The finding is part of Cisco’s 2022 “Data Privacy Benchmark Study,” which is a global review of corporate data privacy practices and the impact of

February 17, 2022

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Email Marketing

Email marketing trends for 2022: Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your

February 17, 2022

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Privacy

Consumers Want Privacy. Marketers Can Deliver.

With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create lasting value, new research from BCG and Google shows. Marketers today face a tricky paradox: on one hand, the fight for customer attention requires ever more relevant messages tailored to people’s

February 17, 2022

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Digital Marketing

If personalized advertising is banned, who bears the cost?

Earlier this month, a bill was introduced to both the House and the Senate that would effectively prevent digital ads from being targeted with any data other than contextual signals or user location. The Banning Surveillance Advertising Act (BSAA) was sponsored by Representative Anna G.

February 16, 2022

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AI, Data Marketing

Andrew Ng: Unbiggen AI

The AI pioneer says it’s time for smart-sized, “data-centric” solutions to big issues Andrew Ng has serious street cred in artificial intelligence. He pioneered the use of graphics processing units (GPUs) to train deep learning models in the late 2000s with his students at Stanford University, cofounded Google Brain in 2011,

February 11, 2022

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Data Marketing, Privacy

Study: When it comes to privacy, customers and marketers want the same things

Privacy is top of mind for everyone today. Consumers worry about sharing their personal information and how that information may be used, while marketers worry about how to navigate privacy changes and serve their customers. Consumers tend to be most willing to share information that they

February 10, 2022

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Data Marketing

Census 2021: Five-Year Population Growth Despite the Pandemic

Doug Norris explores the first wave of data released from the 2021 Census showing Canada remains the fastest-growing population amongst G-7 nations This morning, Statistics Canada released the first data from the 2021 Census, covering the total population and dwelling counts for all geographic areas of

February 9, 2022

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Privacy

‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?

The guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law aren’t able to actually do so, according to data protection watchdogs — led by the Belgium Data Protection Authority. The consequences of this ruling could throw a significant wrench in

February 7, 2022

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Apple’s ATT Burned Facebook Bad. Google’s Privacy Sandbox Is A Kiss In Comparison

90% of Cybersecurity Pros See Data Privacy as ‘Business Imperative’

Email marketing trends for 2022: Unproven Opportunities

Consumers Want Privacy. Marketers Can Deliver.

If personalized advertising is banned, who bears the cost?

Andrew Ng: Unbiggen AI

Study: When it comes to privacy, customers and marketers want the same things

Census 2021: Five-Year Population Growth Despite the Pandemic

‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?

The smart device brands harvesting your data

Branding in the Age of Social Media

Deceptive by Design: Part 1 Introduction

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