Omnichannel marketing uses the latest technology to reach the right consumers on devices they already utilize to look things up and make purchases. If eyes are glued to mobile screens or work computers most of the day, what does in real life (IRL) mean? Today, experiential
Perhaps you’ve read that the future of media is in peril. But that’s probably overstating the case. A few big, national publishers, like the New York Times, are doing fine, via some combination of a successful business model and/or a billionaire owner. But local media outlets —
In new book, Roger McNamee offers ideas on how to solve the big problems created by Big Tech Roger McNamee, a longtime tech investor and one of the early backers of Facebook Inc., was a very early voice warning about privacy and data collection problems on
Walmart, which overtook Apple last year to become the third largest U.S. e-tailer, is pulling farther ahead of the tech giant. But it has a long ways to go to catch up with leader Amazon. Walmart’s e-commerce sales will grow nearly 33% this year to $27.81
As is obvious from seemingly incessant news reports of data breaches, businesses often do not adequately protect all of the information that they should be securing. In fact, in November 2015 the Office of the Director of National Intelligence estimated that espionage predicated through hacking costs businesses
Email is the delivery vehicle for 11% of credit card offers, second only to card issuer websites among digital channels. In addition, 73% of all applications are made online. But credit card applications are declining overall, and email takes a back seat to postal mail, according
The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from
Every generation approaches the workplace differently. While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new generation to enter the fold. Generation Z, the group born after the Millennials, is entering their early
This article is an excerpt from the CustomerThink research report Customer Experience at a Crossroads: What Drives CX Success?, based on a study of 200+ CX initiatives in 2018. While industry experts generally agree that customer experiences include all interactions and the resulting customer perceptions[1], there is
Today’s economy and society are growing increasingly digital and connected. An organization can promote itself to thousands of contacts with a simple click. While it is technically possible to collect thousands and thousands of addresses for marketing purposes or to buy a list from a third
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