ON THE INTERNET, the personal data users give away for free is transformed into a precious commodity. The puppy photos people upload train machines to be smarter. The questions they ask Google uncover humanity’s deepest prejudices. And their location histories tell investors which stores attract the
Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK, NY (February 14, 2019) — U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue
In Colin Taylor’s recent article, “Resolving The Riddle Of Retention,” he speaks about the cost of attrition and the many factors that affect it. This article outlines how to do both a simple estimate of that cost and more complex calculations to undertake for a
Are you social online? Do you run out of ideas for what to post? Whether you’re on social media to stay connected with friends, managing a social media marketing campaign, or maybe you are reluctant to participate, Andrew Jenkins provides valuable insights about how to navigate
Alas, I am old. I can remember glimpsing the initial efforts of MTV on American TV screens and then, a little later, on the sets back in the UK. And I can recall the videos that dominated those early years of the nascent music channel
A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 59% believe that personalization to create tailored newsfeeds -- precisely what Facebook, Twitter, and other social applications do every day -- is unethical. At least, that's what they say on
File No.: 9094-2018-00502 Date of undertaking (signed by all the parties): 28 September 2018 Under section 21 of the Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend
Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet [i], P&G has cut back $140-million in digital spending citing it as “ineffective” while simultaneously claiming no negative impact to brand performance citing quarterly earnings rose by
The Direct Marketing Association of Canada is proud to announce that World Vision, a Canadian aid and development agency, will adopt its Certified Digital-first Marketerdesignation program. World Vision will start offering the program to its employees later this month. “Canadians have long been putting digital first in the way they
n November, the digital advertising world was rocked with news that the FBI had taken down a massive ad fraud operation when the Department of Justice unsealed indictments against eight individuals for a host of criminal activities. Dubbed 3ve—pronounced “eve”—the operation received extensive media coverage
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