SHOSHANA ZUBOFF’S “The Age of Surveillance Capitalism” is already drawing comparisons to seminal socioeconomic investigations like Rachel Carson’s “Silent Spring” and Karl Marx’s “Capital.” Zuboff’s book deserves these comparisons and more: Like the former, it’s an alarming exposé about how business interests have poisoned our world, and
In my first column, I raised the impact of social media on news and public discourse, by exploring the decline of the traditional forms of media and the rise of social media as a source for news alongside the inherent problems with a social media
Designing for trust has become a popular topic. In fact, many organisations are beginning to pay more attention and dollars to the importance of customer trust. They recognise the relationship between customer trust and customer access is strengthening. Yet, as we called out in our 2017 playbook, trust is
There is still a high level of uncertainty about the status of mail delivery in Canada. And while there has been lots of talk about the impact a mail stoppage would have on everyone from banks to brides, a potential strike or lockout would have
Direct mail is a tightly controlled message, delivered right into the hands of a target market. It isn’t competing with website links or pop-up ads. Ninety percent of every email or SMS you receive pretty much looks the same; not so with direct mail. Today’s crop
We all want our direct mailing/marketing programs to be successful and DM (Direct Marketing) Boosters can certainly help. DM Boosters have been around in various forms for years. They come in many varieties, and used individually, or in combination, they can make a big difference
As I mentioned in Part I of this series, we all want our direct mail/marketing programs to be successful and DM (Direct Marketing) Boosters can certainly help. If you have not read Part I, please review it, when you have a minute: DM Boosters – Part
The rise of email marketing during the 21st century has somewhat eclipsed the importance of direct mail. However, direct mail remains a key marketing strategy, offering some significant advantages over its newer challenger. Email is transitory. People scroll through crowded inboxes very quickly, deciding to open or
Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney Looking for a new application to re-charge revenue? There’s never been a better time to dive into triggered direct mail. Here’s how it works. Based on what action a consumer takes, a particular trigger determines the type
The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it. All marketers worth their salt have probably used direct mail at some point during their career. It's a marketing mainstay, not purely by virtue of its having
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