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What is Marketing Channel and Various Channels of Distribution?

Although the principles remain the same, the practice of distribution has changed dramatically in the past 100 years, and even more so since the advent of the ‘Internet of Things’. A seismic shift has been the introduction of affiliate partners and programs in the strategy of distribution

February 9, 2019

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Articles, Data Marketing

Should There Be A Trade-off Between Good Data and Productivity?

There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it sounds more

February 9, 2019

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Articles, Direct Mail

The Direct Mail Fundraising Debate: Does it Still Work?

One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, but first, let’s look at the pros and cons of using direct mail as a means

February 9, 2019

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Articles, MarTech

Here’s What You Need to Know About Marketing Automation

It boils down to delivering the right message, at the right time, on the right channel. Photo Illustration: Yuliya Kim; Sources: Getty Images Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings

February 9, 2019

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Articles, Content Marketing

What to do when your brand’s copy isn’t working

By now, I’m sure you’re aware that digital content marketing is important. The Online Marketing Institute cites that almost 80% of consumers (the one’s reading your content) believe that “brands with custom / relevant content are interested in building a positive relationship.” But what is good digital

February 9, 2019

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Articles, Content Marketing

16 Content Curation Tools Which Can Streamline Your Efforts

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on manual efforts for content curation is

February 9, 2019

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Articles, Content Marketing

What Content Marketers Can Learn from an 8 Year Old Boy Who Really Wanted a Cheeseburger

I came across an amazing story the other day that made me smile.And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers

February 9, 2019

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Articles, Content Marketing

Content marketers: follow these 12 tips to win over impatient readers

Eight out of ten of us don’t even get past the first sentence. And then, even if we do, half of us won’t read to the end of the content. In 2000, the average attention span was 12 seconds. Now, over a decade later, Microsoft has concluded

February 9, 2019

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What is Marketing Channel and Various Channels of Distribution?

Should There Be A Trade-off Between Good Data and Productivity?

The Direct Mail Fundraising Debate: Does it Still Work?

Here’s What You Need to Know About Marketing Automation

What to do when your brand’s copy isn’t working

16 Content Curation Tools Which Can Streamline Your Efforts

What Content Marketers Can Learn from an 8 Year Old Boy Who Really Wanted a Cheeseburger

Content marketers: follow these 12 tips to win over impatient readers

What the world’s most effective video campaigns reveal about the future of creative

Do You Need to Choose an SEO Agency in Your Area?

How Long Does It Take for Content Marketing to Work?

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