View All Posts – Page 128

Articles, Digital Marketing, Marketing Strategy, You Might Like

Canadian marketers not keeping pace with disruption

TORONTO, Sept. 20, 2018 /CNW/ - New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab™, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than half (53 per cent) of senior-level marketers in Canada have

February 7, 2019

0 Comments

Articles, Cyber Security, Data Marketing, Privacy, You Might Like

Was Their Data Ever Ours?

As organizations continue to collect large quantities of data, including personal information about individuals, many are asking whether privacy is becoming a competition issue. International regulators are increasingly looking at the intersection between privacy and competition law, especially given that digital competition operates differently from

February 6, 2019

0 Comments

Articles, Telemarketing

Unsolicited Telemarketing in Canada

Washington, DCDecember 6, 2018Ian Scott, Chairperson and Chief Executive OfficerCanadian Radio-television and Telecommunications CommissionCheck against delivery Good morning. Thank you for that kind introduction. I’m pleased to be here with you today.For those who don’t know, the CRTC is an administrative tribunal that regulates and supervises Canada’s

February 6, 2019

0 Comments

Articles, MarTech

Debunking Myths About Artificial Intelligence

Artificial intelligence (AI) has had a dramatic impact on numerous industries in its short life. Some of the most prominent include retail, finance, media, and healthcare. Organizations in developed countries across the world are enjoying the freedom of not having to hire workers to complete

February 6, 2019

0 Comments

Articles, Digital Marketing

Ad Fraudsters Are Becoming More Sophisticated

A few weeks ago, the FBI announced that it worked with several companies in the ad industry to dismantle a massive ad fraud operation.The fraudsters infected at least 1.7 million people’s computers. The scope of the operation gives some indication as to how problematic fraud has

February 6, 2019

0 Comments

Articles, Pay-Per-Click, You Might Like

CLV over CPC: Google and Shopify experts on how to win at customer acquisition

While customer acquisition is crucial for any brand to stay competitive, it’s the quality of those customers that matters most. To get ahead, brands have to pivot from getting “addicted to the volume of leads” to focusing on maximizing customer lifetime value (CLV). Maximizing CLV allows brands

February 6, 2019

0 Comments

Articles, MarTech

5 rules for winning with automated marketing

As a marketer, you know how hard it is to keep up with customers today. They do in-depth research for most purchases and expect brands to assist them in a personally relevant way at every stage of their purchase journey. It seems like a tall order, but

February 6, 2019

0 Comments

Articles, Marketing Strategy, You Might Like

The 9 big design trends of 2019

Everyone is overworked and unhappy. Digital platforms have sucked the last of our attention and sanity. If you read the headlines in 2018, you’d have every reason to feel pessimistic about the future. But the design experts we talked to–from companies such as Microsoft, Google, Ideo, and Forrester–offer

February 6, 2019

0 Comments

Welcome To Our Awesome Magazine WordPress Theme

Canadian marketers not keeping pace with disruption

Was Their Data Ever Ours?

Unsolicited Telemarketing in Canada

Debunking Myths About Artificial Intelligence

Ad Fraudsters Are Becoming More Sophisticated

CLV over CPC: Google and Shopify experts on how to win at customer acquisition

5 rules for winning with automated marketing

The 9 big design trends of 2019

Analytics Are Better Than Fraud Detection, Here’s Why, With Examples

Forget funnels, here’s a new model for the path to purchase

A Marketer’s Guide to Collecting Meaningful Consent

About Us

Free Your Creative Side using Elated Themes

Promoted Post

Recently Commented

Instagram Stream