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Let consumers tell you how they want to be contacted

Preference centers can be a great tool for building engagement and trust between brands and their customers. Ping. “Don’t bother me.” Consumers don’t like being reminded to buy something. But they will tolerate it if they have some say in how they are notified. Preference centers are emerging

February 5, 2022

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Content Marketing

Content is King! But is Created or Curated Better?

Is it better to continually create your own content, or curate it? There are pros and cons for both sides. For years, there’s been an ongoing debate about whether it’s better to continually create your own content or if it’s best to share someone else’s thoughts

February 5, 2022

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Digital Marketing

The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more than $7 in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. That put them on track to

February 5, 2022

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Data Marketing, Privacy

25 New Corporate Privacy & Data Protection Obligations in Canada

There are 98 Sections to the ACT RESPECTING THE PROTECTION OF PERSONAL INFORMATION IN THE PRIVATE SECTOR that were impacted by the passing of Bill 64 in September of 2021. Some are similar to obligations within PIPEDA, but these obligations will be strongly enforced by the

February 4, 2022

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Data Marketing, Digital Marketing

The End of Online Data Marketing?

Will the new Quebec laws that set a new data protection and privacy standard for doing business in Canada (Bill 64 was passed in September 2021, with the first set of obligations coming into force this September - 2022.) make it very difficult for Canadian

February 4, 2022

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Ethics, Trends

How to Mislead with Facts

Verified facts can be used to support erroneous conclusions. Here is how we can put an end to that. Fact-checking has become popularized as the definitive process for certifying truth in the media. This has occurred in response to the proliferation of a wide variety of

February 3, 2022

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Privacy

Cisco Study Finds 90% Of Professionals Consider Privacy A Business Imperative

Cisco Systems Inc (NASDAQ: CSCO) recently published its 2022 Data Privacy Benchmark Study. And it revealed some interesting metrics. Cisco Systems Inc (NASDAQ: CSCO) recently published its 2022 Data Privacy Benchmark Study, which is an annual global review of privacy corporate practices, on the impact of

February 1, 2022

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Direct Mail

HBR Study Finds 28% Lift in Sales and 600% ROI by Adding Print Catalogs

In a large-scale field study conducted by Harvard Business Review, a luxury e-commerce retailer found that by adding print catalogs, it increased sales by 28% and inquiries by 77%. It also yielded a direct ROI of 600%. Did you see the eMarketer article on the comeback

February 1, 2022

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Marketing Strategy

Neil or Joe. Not Both: What happens when a big brand is forced off the “brand values” fence.

“I am doing this because Spotify is spreading false information about vaccines – potentially causing death to those who believe the disinformation being spread by them. They can have Rogan or Young. Not both.” - Neil Young As many of you are probably aware, Canadian singer

January 31, 2022

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Technology

What is the quantum apocalypse and should we be scared?

Imagine a world where encrypted, secret files are suddenly cracked open - something known as "the quantum apocalypse". Put very simply, quantum computers work completely differently from the computers developed over the past century. In theory, they could eventually become many, many times faster than today's

January 30, 2022

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Welcome To Our Awesome Magazine WordPress Theme

Let consumers tell you how they want to be contacted

Content is King! But is Created or Curated Better?

The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

25 New Corporate Privacy & Data Protection Obligations in Canada

The End of Online Data Marketing?

How to Mislead with Facts

Cisco Study Finds 90% Of Professionals Consider Privacy A Business Imperative

HBR Study Finds 28% Lift in Sales and 600% ROI by Adding Print Catalogs

Neil or Joe. Not Both: What happens when a big brand is forced off the “brand values” fence.

What is the quantum apocalypse and should we be scared?

The Stochastic Parrot Demystifying the Power of AI

Rejecting harm: UK regulators crack down on design dark patterns

Zoom’s AI Experiment Backfires, Obliterates User Trust

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