Looking ahead to key digital trends that will affect the industry in 2019, eMarketer's team of analysts render a bad news/good news pair of predictions for Facebook. While the social network will face serious problems with user engagement, Facebook, in tandem with Google, will dominate digital
The Net Promoter Score (NPS) is being viewed as a “very important” metric by fewer and fewer contact centres, with only 32.8% of our industry professionals now thinking of the metric in this way. These results were found in our annual survey “What Contact Centres Are
IT’S NO SECRET that companies like Facebook and Google scoop up personal information to serve users ads. But if anything became clear this year, it’s that consumers have a lot more to learn about what happens to their data online—how it’s gathered, who gets to look at it, and
A stronger brand – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy Insider. Since 2006 we’ve shared thousands of thought pieces on the most important concepts in brand management. This year was no exception. From start to
A new year is upon us! For marketers who are focused on marketing and customer communications, assessing performance for the past year and benchmarking your measurable results will help you to determine your goals for the coming year. Are you communicating enough with your customers?
A new report by Radware shows that the average cost of a cyberattack now exceeds $1 million. (editor's note: and that's before fines!) The 2018-2019 Global Application and Network Security Report noted that for those organizations that calculate (versus estimate) the cost of an attack, that number
At the end of each year, we invite some of our colleagues from around the media industry to reflect on the past year and offer insight into the year ahead. This year, we talked to: Linda Thomas Brooks, President and CEO, The Association of Magazine Media David Chavern, President
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