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Ottawa’s use of our location data raises big surveillance and privacy concerns

News recently broke that the Public Health Agency of Canada (PHAC) had been procuring location data from millions of mobile devices to study how COVID-19 lockdowns were working. Appalled opposition MPs called for an emergency meeting of the ethics committee of the House of Commons, fearing that the pandemic was

January 29, 2022

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Privacy

Consumers Want Privacy. Marketers Can Deliver.

With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create lasting value, new research from BCG and Google shows. Marketers today face a tricky paradox: on one hand, the fight for customer attention requires ever more relevant messages tailored to people’s

January 29, 2022

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Website Development

3 Reasons to Hire a Web Designer

Have you recently decided to launch an eCommerce business? You might still be waiting for your first fifty customers to show up, and that's perfectly normal. Running a new business can be difficult. It doesn't have to be this way, though. If you're struggling to get

January 29, 2022

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Data Marketing

Data Meshes Set to Spread in 2022

Faced with an ongoing data generation explosion that refuses to quit, organizations are coming to grips with the realization that data silos will be a fixture in their IT estates for the foreseeable future. One design pattern that’s positioned to help these organizations grapple with

January 27, 2022

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Email Marketing

CASL Enforcement: CRTC Shuts down Dark Web Marketplace

January 26, 2022 – Ottawa-Gatineau – Canadian Radio-television and Telecommunications Commission (CRTC) The CRTC’s Chief Compliance and Enforcement Officer today announced penalties totalling $300,000 to four Canadians for their involvement in the Dark Web marketplace Canadian HeadQuarters (also known as CanadianHQ). The marketplace was taken offline

January 26, 2022

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Privacy

Nothing Sacred: These Apps Reserve The Right To Sell Your Prayers

Prominent venture capitalists are flocking to invest in Christian worship apps. The apps say users’ prayers are a business asset. 2016 was the worst year of Katie’s life. Just after New Year’s Day, her 24-year-old son went missing. Seven weeks later, police recovered his body from

January 24, 2022

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Privacy

The all-new marketer’s playbook for delivering performance and privacy

One way to prepare your business for what’s next is to invest in data and insights. But shifts in consumer expectations challenge you to find safer ways to show people ads and measure campaigns. We’ve updated our privacy and performance playbook with the latest Google ads

January 24, 2022

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Marketing Strategy

How to use your pricing strategy to drive brand growth

Your pricing strategy plays a significant role in driving your brand growth. You need to treat pricing as a continuous process to project your brand positioning and stay competitive. Match your pricing strategy to your overall business strategy and financial objectives. Think of how you

January 19, 2022

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Digital Marketing

Lawmakers Plan Legislation to ‘Ban Surveillance Advertising’

The Banning Surveillance Advertising Act, introduced by Reps. Anna G. Eshoo of California and Jan Schakowsky of Illinois, and Sen. Cory Booker of New Jersey, aims to do exactly that. Lawmakers have proposed new legislation that they say would ban surveillance-based advertising. The legislation would target

January 19, 2022

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Ottawa’s use of our location data raises big surveillance and privacy concerns

Consumers Want Privacy. Marketers Can Deliver.

3 Reasons to Hire a Web Designer

Data Meshes Set to Spread in 2022

CASL Enforcement: CRTC Shuts down Dark Web Marketplace

Nothing Sacred: These Apps Reserve The Right To Sell Your Prayers

The all-new marketer’s playbook for delivering performance and privacy

How to use your pricing strategy to drive brand growth

Lawmakers Plan Legislation to ‘Ban Surveillance Advertising’

Airbnb CMO on ditching performance marketing for big, bold brand campaigns

Future-Proofing Marketing with Data Governance: Preparing for the Next Era of Marketing Analytics

The office of the CMO needs a jolt

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