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2022’s Pharma Marketing Trends You Should Know About Now

The pharmaceutical industry encompasses the research, development, manufacture, and distribution of medicines. The latest stats reveal that the market has enjoyed a significant increase in revenue in the past decades. Total revenues generated worldwide reached $1.27 trillion in 2020. The top three therapeutic areas responsible

January 12, 2022

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Cyber Security

8 Ways a Data Breach Could Take Out Your Company Tomorrow

If your company uses, collects, stores or relies on first-party data (and what successful company these days doesn't?), you face all kinds of security-related risks. Opinions expressed by Entrepreneur contributors are their own. If you cringe every time you see a headline about a massive data breach,

January 12, 2022

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Marketing Strategy

Why Marketers Should Learn To Code

As times change, so do marketing techniques and strategies. In fact, it seems like every day there’s another new trend or fad to try out. One of the most popular techniques in marketing right now is learning how to code. It might seem daunting at

January 11, 2022

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Marketing Strategy

The Case Against “Brand” Advertising

In my lifetime (and that's a VERY long time) I have rarely if ever seen as much interest in television as I've seen in the past few years. I have never seen as much high quality programming. And I've never heard as much talk among

January 7, 2022

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Marketing Strategy

Consumers will abandon a brand that can’t balance convenience and privacy

The global transformation of daily life has changed how people everywhere interact with brands. With experiences increasingly online, consumers are less tolerant of frustration and will abandon a brand if they aren’t able to balance convenience and privacy, according to a survey from Ping Identity. “With

December 31, 2021

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Data Marketing

Team Lead Data Analytics and Senior SSIS Database Developer

A Canadian Software Group is seeking strong SSIS-based developers who love to solve the types of problems that will scale, optimize, and extend the current data warehouse, analysis, and reporting solutions Key Responsibilities Profile, identify and prioritize non-functional projects that will enable us to scale

December 22, 2021

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Marketing Strategy

‘Overtargeting, The Scourge Of Marketing’

Yesterday comes the news that “Nielsen adds 55 million households to measure targeted TV ads better

December 21, 2021

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Data Marketing

Anonymity and the rise of consumer intent data

Intent data acts as a kind of bat signal, cutting through the darkness. I’ve written recently about the changes surrounding third-party cookies and data collection on the web, and at the end of my last piece I noted the likely rise of anonymized consumer intent signals for B2C marketing in

December 18, 2021

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Privacy

Canada’s freight train of privacy legislative reform continues

Over the past year, legislative reform was the key focal point in the highly dynamic Canadian privacy arena. The Provinces of Québec and British Columbia enacted legislative amendments, while other Canadian jurisdictions were also active in legislative reform efforts. The new Québec privacy law —

December 16, 2021

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2022’s Pharma Marketing Trends You Should Know About Now

8 Ways a Data Breach Could Take Out Your Company Tomorrow

Why Marketers Should Learn To Code

The Case Against “Brand” Advertising

Consumers will abandon a brand that can’t balance convenience and privacy

Team Lead Data Analytics and Senior SSIS Database Developer

‘Overtargeting, The Scourge Of Marketing’

Anonymity and the rise of consumer intent data

Canada’s freight train of privacy legislative reform continues

Social Media Algorithms: A 2023 Guide for Every Network

Just Tickle’Em Pink

4 Types of Innovators Every Organization Needs

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