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Why You Don’t Really Need A 360-Degree View Of Your Customers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you're a dog." This may have been true

December 11, 2021

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Digital Marketing

The way the third-party cookie crumbles: Part 1 – EU and UK developments

Third-party cookies have long been “the glue that holds together the independent ad tech world.” Far surpassing their original purpose of giving “memory” to websites, these cookies are heavily relied upon by marketers to analyze and track online users. Indeed, cookie-based targeted advertisements are the

December 9, 2021

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Privacy

Remarks by Privacy Commissioner of Canada regarding his 2020-2021 Annual Report to Parliament

December 9, 2020 Privacy Commissioner of Canada Daniel Therrien made the following statement during a press conference. (Check against delivery) Good morning, and thank you for joining me. As some of you will know, my mandate as Commissioner will come to a close in June, which means this will

December 9, 2021

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Email Marketing

The $200,000 Fine for the Gap – A Deeper Dive

In the Undertaking announced today by the CRTC, Gap, Inc has agreed to pay a $200,000 fine and to come into full compliance with compliance An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on

December 9, 2021

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Email Marketing

GAP Agrees to $200,000 Fine for Violating CASL

December 8, 2021 – Ottawa-Gatineau – Canadian Radio-television and Telecommunications Commission (CRTC) Today, the CRTC announced that it has reached an agreement with Gap Inc. for allegedly violating Canada’s anti-spam legislation (CASL). In addition to implementing corrective measures, it has agreed to make a payment of $200,000.

December 8, 2021

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Marketing Strategy

4 Ways to Use BI Tools for Marketing

When Mr. Richard Miller Devens first used the term “Business Intelligence” in his book Cyclopædia of Commercial and Business Anecdotes in 1865, he probably may not have predicted how the concept would explode into the behemoth industry that it is today. Although the idea of

December 2, 2021

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Loyalty Marketing

How Partnerships Can Help Your Brand Drive Customer Loyalty in the Digital Era

Would you be surprised to learn that since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired, or ceased to exist? That fact was part of the findings of a 2015 research report from Capgemini Consulting. The report is based

November 23, 2021

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Digital Marketing

Bots make up nearly two-thirds of internet traffic: Report

E-commerce applications and login portals were the most common targets of advanced persistent bots. Bots make up nearly two-thirds of internet traffic, with bad bots making up nearly 40 per cent of all traffic, according to a recent report from cybersecurity firm Barracuda. Bots are software programs

November 18, 2021

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Why You Don’t Really Need A 360-Degree View Of Your Customers

The way the third-party cookie crumbles: Part 1 – EU and UK developments

Remarks by Privacy Commissioner of Canada regarding his 2020-2021 Annual Report to Parliament

The $200,000 Fine for the Gap – A Deeper Dive

GAP Agrees to $200,000 Fine for Violating CASL

4 Ways to Use BI Tools for Marketing

How Partnerships Can Help Your Brand Drive Customer Loyalty in the Digital Era

Bots make up nearly two-thirds of internet traffic: Report

Content Marketing for Private Equity: Creating Engaging Thought Leadership

Credit Scores and Brand Reputation: How Consumer Trust Impacts Marketing Efforts

ICO fines TikTok £12.7 million for misusing children’s data

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